When someone gets locked out of their home or car, what’s the first thing they do?
They grab their phone and search “emergency locksmith near me.”
Then what?
They check the reviews.
Today, Google reviews are one of the most powerful tools that affect whether someone calls your locksmith business—or your competitor. But what many locksmiths don’t realize is that reviews do more than build trust with customers.
They directly affect your SEO and local Google rankings.
In this guide, we’ll break down exactly how Google reviews impact your locksmith SEO, why they matter for your rankings and reputation, and how you can use them to get more leads, more calls, and more business.
Even if you know nothing about SEO, this article will help you understand it all—from A to Z.
Google reviews are the ratings and feedback customers leave on your Google Business Profile. They appear next to your business name in Google Search and Google Maps.
Here’s why they matter:
Google’s algorithm uses reviews as a ranking signal. The more positive, high-quality reviews you have, the more likely your locksmith business is to show up when people search for services in your area.
Let’s break it down into specific SEO factors that reviews impact:
Google considers review quantity, quality, and frequency when deciding which local businesses to rank higher.
If you have 100+ 5-star reviews and your competitor has 10, your business looks more relevant, active, and trustworthy—especially in highly competitive cities.
People are more likely to click on businesses with higher ratings and more reviews. More clicks = better user signals to Google = better rankings.
It’s a feedback loop that works in your favor.
When customers mention words like “car lockout,” “24 hour locksmith,” or “key replacement in Dallas” in their reviews, Google picks up on those terms and connects them to relevant search queries.
That means reviews can help your business rank for long-tail keywords without you even writing new content.
Google uses reviews as a trust factor. When your business consistently earns 4-star or 5-star reviews, it signals to Google that you provide a good user experience—leading to higher rankings in both the map pack and organic results.
More reviews and higher ratings can lead to more website visits, more direction requests, and more phone calls—all of which are engagement signals that boost your local SEO over time.
So now that you know Google reviews boost your SEO, the next question is—how do you get more of them?
Here’s a proven step-by-step process that works for locksmiths:
Don’t be shy! Most customers are happy to leave a review—you just need to ask.
Make it easy by texting or emailing a direct link to your Google review page. You can create the link here:
Keep printed cards or magnets in your work van with a QR code or link asking for a review. Hand it to every customer before leaving the job.
If they didn’t leave a review after the first ask, follow up in a day or two with a friendly reminder.
The easiest way to earn 5-star reviews? Be helpful, arrive on time, solve the problem fast, and treat people with respect.
Many locksmiths unintentionally make review mistakes that can hurt their local SEO efforts. Here’s what NOT to do:
Google is smart. It can detect fake or spammy reviews and may penalize your business, remove your listing, or lower your rankings.
A bad review isn’t the end of the world. What matters most is how you respond. Always reply professionally and offer to resolve the issue.
Replying to all reviews—positive and negative—shows that your business is engaged, cares about its customers, and builds trust with Google and future clients.
Now that you’re earning real reviews, here’s how to make the most of them:
Pull review quotes onto your homepage or service pages using schema markup. This not only builds trust with visitors—it can also boost your search presence with rich snippets (star ratings that show up in search results).
If you’re responding to reviews, use local keywords in your replies. For example:
“Thanks, Mike! We’re glad we could help you with your car lockout in Arlington.”
This reinforces your location relevance for city-specific locksmith keywords.
Share your best reviews on Facebook, Instagram, and Google Posts. This shows social proof and drives more engagement.
Let’s say you’re a locksmith in Phoenix. Your Google Business Profile has:
Your competitor has:
Who do you think Google will rank higher?
Who do you think a customer will call?
That’s the power of reviews in action.
If you’re serious about growing your locksmith business through SEO, don’t miss the latest strategies on our Locksmith SEO Quora blog. We share tips, updates, and expert advice weekly to help you stay ahead of your competitors.
If there’s one SEO tool that delivers fast, real-world results for locksmiths—it’s Google reviews.
They help you rank higher, earn more trust, and convert more clicks into paying customers. The best part? They’re free, and they’re completely in your control.
Here’s what you should do next:
Need help setting this up or want a hands-off way to manage your online presence? Reach out to a team that specializes in SEO for locksmiths—or browse more advice on our Locksmith SEO Quora blog.
Your next 5-star review might be one click away—and it could be the reason your phone rings tomorrow.
Rana Ahmed is an Affiliate Marketer and SEO Enthusiast from Bangladesh. Since starting his SEO journey in 2022, he has worked on 10+ websites, helping them grow through smart, data-driven strategies. At Rank Start BD, he supports clients with effective SEO and digital marketing solutions. Rana is passionate about sharing clear, honest advice to help others succeed online.
